Xusheng Furniture: Tailored Office Furniture Spurs 87.9% Turnover Growth for Loyal Client
A 3 - year client, inheriting a family furniture business, had prior catalog - based orders. In 2023, a new custom order came. Despite color - choosing and design - specific issues, Xusheng met needs. Delivery in Nov led
Client Profile: A Furniture Dealer
Our client, a three-year partner since 2023, comes from a long line of family entrepreneurs. The current leader, the eighth generation to head the business, is actively managing the family's furniture company. This role provides him with valuable experience in business management and sharpens his market understanding.
Evolution of Customized Office Furniture Orders
We have collaborated on several orders with this client previously. However, past selections were typically direct choices from the Xusheng office furniture catalog or similar items already offered. These were primarily best-selling products that the customer's store consistently stocked.
The client initially aimed simply to maintain a steady supply of popular office furniture. As he stated, "My initial goal was just to maintain the best-selling office furniture in the store. Later, I need to customize the office furniture products according to our market demand to expand our market." This marked a strategic shift towards bespoke solutions.
Following successful deliveries in May and July of this year, a new order arrived in October. This particular project stood out from previous ones because the entire office furniture purchase was based on the client's custom drawings. From the moment the client submitted their sample designs, our team swiftly responded. Our designers adjusted and redrew the plans in just two days, maintaining close communication with the client throughout the process to confirm every detail.
Challenges Encountered
Problem 1: Selecting the Perfect Desk Color
A minor challenge arose when finalizing the color for the office desks. The client desired a sophisticated two-tone effect. While white was quickly approved, choosing the complementary wood-grain finish proved more difficult. He narrowed down several options from our extensive board color swatches but struggled to make a final decision, especially given his time constraints.
Our solution involved our designers creating detailed 3D renderings of the products. They incorporated the specific board colors the client liked with the confirmed office furniture style. Once these visuals were sent, the client promptly made his final color selection.
Problem 2: Customizing a Unique Drawer Design
The client presented a specific need for a stationery-holding drawer, conceptually based on a three-drawer mobile cabinet. His key requirement was to avoid additional locks; one central lock needed to secure all drawers. In response, we designed a four-drawer mobile cabinet.
The main technical hurdle wasn't the number of drawers, but ensuring its height was suitable for use with an office desk without impacting other drawer heights. Crucially, the minimum height of this specialized drawer had to accommodate the silent guide rail system, otherwise installation and functionality would be compromised.
Our engineers and designers at Xusheng Furniture collaborated to devise a solution that met the client's needs while preserving usability and the single-lock, four-drawer functionality. We provided graphic design drawings of our proposed solution, which the client enthusiastically approved, confirming it was exactly what he envisioned.
Client's Vision for Office Furniture
The client explained the practical reasoning behind his unique drawer design. During his work, he often places various items in his drawers. Previously, pens, other stationery, and documents would become jumbled, making it difficult to find what he needed. This custom design neatly solves that problem. He expressed sincere gratitude for our prompt response and collaborative approach.
Comprehensive Purchase Plan for Office Furniture
This recent order involved three 40QH office furniture consignments, totaling $160,000. It included 150 sets of metal-framed office desks, 180 sets of full-panel office desks, 60 sets of 12-person conference tables, and 80 full-panel coffee tables.
Xusheng Furniture's Follow-up and Client Feedback
On November 25th, Xusheng Furniture successfully delivered the customized office furniture. The client was noticeably delighted upon receiving the goods. Although Tony had sent photos and videos beforehand, the client expressed genuine surprise and excitement as he personally opened the cabinets and assembled the furniture. He immediately stocked these new items in his various supermarkets and stores, eager to begin a fresh chapter in furniture sales.
Post-Delivery Visit and Success Metrics
During a follow-up visit by Tony on December 23rd, the client provided glowing feedback, calling the entire endeavor a "great success." He praised Xusheng Furniture for providing an exceptionally professional experience, from design and production through to delivery. He highlighted not only the alignment in vision but also Xusheng's keen market understanding.
Thanks to this collaboration, the customized office furniture brought him an unprecedented sense of achievement and validation. With Xusheng's support, his stores saw an 87.9% increase in office furniture turnover within just 25 days of the new products hitting the shelves. According to his statistics, 52.6% of the Xusheng furniture purchased that month had already sold. He plans to order another customized batch in January to meet anticipated future sales demands.
