Xusheng at ORGATEC 2026 Cologne, Hall 5.2 | D021 — More Than New Office Furniture Products

Xusheng at ORGATEC 2026 Cologne, Hall 5.2 | D021 — More Than New Office Furniture Products

ORGATEC 2026 is getting closer, and our location in Cologne is now confirmed.

From 27–30 October 2026, Xusheng Furniture will be exhibiting at Hall 5.2 | D021, Koelnmesse, Cologne, Germany.

Over the past few months, we have shared some of the work behind our ORGATEC preparations: the development of AURA and MORI, the new 5040 office desk steel frame, and our thinking about what office furniture dealers need from a long-term manufacturing partner.

Now, with our stand confirmed, we want to make the purpose of D021 clearer.

We are not asking dealers to schedule 30–45 minutes simply to look at a few new desks.

We want them to use that time to decide whether Xusheng could become a manufacturing partner around which they can build, replenish and expand an office furniture range.

See a Furniture System, Not a Collection of Unrelated Products

A dealer visiting ORGATEC will see hundreds of individual products. A good desk, workstation or cabinet alone is therefore not enough reason to add another supplier meeting to a busy schedule.

At D021, we want to show something more practical: how products can work together as a furniture system across Executive Office, Workstation, Meeting and Storage.

AURA will cover executive and collaborative applications through a straight executive desk, executive meeting table, round discussion table, mobile pedestal and filing cabinet. MORI extends the programme into manager offices and open workspaces with an L-shaped manager desk, four-person workstation and matching storage.

The 5040 steel frame adds another dimension. Rather than treating it as the frame for one desk, we see it as a platform from which future desk configurations can be developed.

These are commercial products rather than exhibition concepts. The conversation can therefore move beyond appearance into production, configuration, packaging, price positioning and future replenishment.

You can see more of the development behind these products in 【INTERNAL LINK → From New Designs to a Broader Office Furniture System: What We Are Bringing to ORGATEC 2026】.

Check the Product Yourself

Product photographs and catalogues are useful before an exhibition. They cannot replace seeing the actual furniture.

At D021, dealers will be able to inspect the details that matter when a product moves from sample approval to regular commercial supply.

Look at the 25 mm worktops and 2 mm PVC edge banding. Feel the new matt lacquer-effect finish used on selected AURA and MORI products. Check the corners and edge finishing. Open the drawers and cabinet doors. Examine the runners, hinges and hardware. Look underneath the desk at the frame, connections and cable management.

The exhibits also incorporate our latest smart cable-management solution and new accessories, allowing visitors to evaluate them as part of the finished furniture rather than as separate component samples.

For the 5040 frame, dealers can examine the structure and connection design directly.

Most importantly, compare the products with each other. Do the desk, meeting table and storage share a consistent finish? Do the doors and drawers align properly? Does the workstation feel stable?

Touch it. Open it. Check it. Compare it.

For dealers who want to understand what happens behind the finished product, our 【INTERNAL LINK → Xusheng Factory & Quality Control】 shows more of our production and inspection process.

Ask What Happens After the First Order

A successful furniture range should not be planned around the first container alone.

Suppose a dealer puts a workstation range into its showroom in 2026. In 2029, an existing customer returns and needs another 20 workstations, matching storage and additional manager desks.

Can the range still be supplied? Can the finish remain consistent? What happens if a particular colour or hardware component has been discontinued upstream?

These are the questions we think are worth discussing before a dealer commits more showroom space, stock and customer projects to a supplier.

For established ranges, Xusheng generally plans for 3–5 years or longer of product continuity, depending on market demand and upstream material availability. Where a colour or component becomes unavailable, our approach is to look for the closest compatible replacement and confirm the solution with the dealer rather than simply leaving a successful range unsupported.

We do not promise that every colour or component will exist forever. We do believe continuity problems should be actively managed.

Many of our dealer relationships have continued for more than ten years, with the longest now reaching 18 years. That experience is one reason replenishment and future expansion influence how we think about a furniture programme from the beginning.

We discuss this subject in more detail in 【INTERNAL LINK → What Office Furniture Dealers Need in 2026 — Xusheng at ORGATEC】.

Bring a Market Requirement or Project to D021

A useful exhibition meeting does not need to begin with our catalogue.

Dealers are welcome to bring a floor plan, an existing best-seller, a product gap in their current range or a requirement from their local market.

During the meeting, we can discuss suitable product categories, configurations, dimensions, finishes, storage, frames and cable-management options. Where a project requires further work, our team can continue after ORGATEC with CAD layouts, 3D visualisation, quantity planning, BOM and quotation support.

The same approach has supported government and multi-floor corporate office projects in markets including Kuwait and Chile. Xusheng's published project portfolio includes office projects in both markets.

Value engineering can also be discussed when a project needs to meet a target budget. That may involve dimensions, structure, board specification, hardware, configuration or packing, without quietly reducing the product to materials we consider unsuitable for commercial office use.

Once an order and its actual product mix are confirmed, we can also plan container loading and advise on practical mixed-product shipment arrangements.

For Dealers Building Their Own Brand

Some visitors to D021 may not be looking for another manufacturer's brand to distribute. They may be looking for the manufacturing support behind their own product programme.

In that case, the discussion can include colours, dimensions, configurations, product branding, carton branding, labels, installation instructions and packaging.

The starting point does not have to be a completely new product. An existing Xusheng furniture system can be adapted around a dealer's market and brand, while keeping future production and replenishment in view.

For us, private label is more useful when it becomes a repeatable dealer programme rather than a logo added to a one-off order.

Meet Xusheng at Hall 5.2 | D021

ORGATEC 2026 is being organised around the theme “From rooms to relationships: designing spaces in an ever-changing world.” The organisers describe workplaces as needing to respond to hybrid work, sustainability, collaboration and continuing change, with adaptive solutions playing an increasingly important role.

For Xusheng, that makes Cologne the right place to have a practical conversation about what happens beyond the individual product.

If you are reviewing your current suppliers, planning a new office furniture range, developing your own brand or looking for a manufacturing partner that can support future replenishment and projects, we invite you to reserve 30–45 minutes at D021.

Bring your market. Bring your project. Bring the gaps you are trying to solve.

We will bring the furniture so you can examine it yourself.

ORGATEC COLOGNE 2026
27–30 October 2026
Hall 5.2 | D021
Koelnmesse GmbH, Messeplatz 1, 50679 Cologne, Germany

Book a meeting with Xusheng Furniture
WhatsApp / WeChat: +86 159 9966 3767
Email: [email protected]